Quick meals chain Kentucky Fried Rooster has launched a restaurant themed to honor the Communist soldier and hero Lei Feng.
The restaurant opened Sunday forward of the soldier’s remembrance day on March 5, Xinhua Information Company introduced.
Cartoon figures of Feng and wallpaper with excerpts from his diary are part of the decorations within the restaurant in Feng’s hometown, within the Wangcheng district of Changsha, the capital metropolis of the Hunan Province of China.
He Min, the basic supervisor for KFC’s Hunan space, stated KFC additionally plans to advertise “Lei Feng spirit” in additional than 250 shops within the space, Xinhua introduced.
The nationwide remembrance day, known as “Lei Feng Day” was designated one yr after Feng died in 1962 on the age of 22. Mao Zedong, who was the chairman of the Communist get together on the time, referred to as for folks to study from Feng.
This has now launched the “Be taught from Lei Feng” marketing campaign — the place individuals will do good deeds in Feng’s spirit.
Feng’s remembrance day has been controversial, nevertheless, because the teachings from Feng got here from his diary which has been found after his demise, as stated in “Understanding the Lei Feng Revival: Evidence from a Survey of Chinese Students,” an analysis paper printed by Elaine Jeffreys, a physician of philosophy and political science.
The decision to assist others — by doing issues like volunteering or giving haircuts without spending a dime — has been criticized for being “propaganda” and the “Lei Feng Spirit” has been criticized as “unremitting public service,” Jeffreys wrote.